Design for Democracy

AIGA Arizona partnered with local voter registration non profits to create a non-partisan Get Out the Vote campaign for the 2018 election, as part of the national Design for Democracy initiative. Our goal was to design a reminder that was visually interesting enough to keep at hand rather than be thrown away, targeted particularly to Millennials. Based on feedback from our partner non profits, I created this butterfly illustration as a reference to the butterfly effect — the idea that small acts (such as a single vote) can make enough waves to bring about impactful change. I also created an alternative version of the illustration with a figure. The flexibility of the wave pattern can be read as wind, waves, hair, and more.